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How To Rap – Marketing Basics

You finally have a finished product. But what good is a product if you can’t sell it?

The music consumer market can be a strange one. We live in an era where music is assumed to be free, or at least readily available (if not legally) to anyone with a computer. As such, when I talk about “selling” a product here, I don’t necessarily mean exchanging that product for money. To me, “selling” a product is the process of getting your listeners to want to obtain and consume it. Let’s face it, as a new rapper, it’s hard enough to get people to want to listen to your songs, let alone pay for them.

My advice would be to start out offering your music for free. It’s important to build a loyal fan base, and no one is going to pay for something when they don’t yet know what they’ll be getting. Once you build a good following, those people will be willing to pay for your projects if for nothing else than to support your endeavors. They know that the more money you make at your craft, the more time you can spend creating new content for them.

The first thing in any marketing strategy is to decide who your target audience is. Who will be listening to your music? Is it clean or dirty? What “vibe” does your music have? Think about who would want to listen to what you’re selling. Some rap can reach out to demographics that don’t normally listen to hip hop, but other varieties are better served being marketed toward hardcore hip hop heads. It all depends on the flavor of your brand of rap.

The best way to start is to think of artists that make similar music to yours, and that already have a loyal following. Who is their audience? Your music will likely appeal to the same market. Sometimes you can even concoct strategies to tap in to that existing market and earn a share of an already established, loyal fan base.

Social media should play a gigantic role in an independent artist’s marketing plan. The prevalence of social media today gives you instant access to thousands of potential fans that would have been unfathomable in days past. It’s important to build a page on Facebook, as well as a strong Twitter presence. There are also more musically focused websites like BandCamp and SoundCloud that have social media elements which can be leveraged for marketing purposes.

An important reminder on social media marketing: Don’t be a spammer! People hate to see repetitive, formulaic posts clogging their timeline. You’re not a robot, so don’t write like one! Engage your audience and most importantly, build a relationship with them. I believe that the most successful artists are not selling their music, they are selling themselves. If you can grasp this concept you will have a solid foundation on which to build your marketing approach.

Packaging is important. Your product needs to look professional (cover graphics, track listings, etc…) and approachable. Even if you’re giving it away, make sure you don’t squander the opportunity by skipping steps in creating a complete package. Unless you’re doing shows, don’t bother with physical product at this point. Distribute your music digitally, which keeps cost down (especially when you aren’t charging anything) and allows you to make more content available to your audience.

Come up with a release plan for your music. Will you release a lot of music at once with large gaps in between, or a trickle of music consistently? I think that the latter serves the beginning artist better. It keeps you fresh in the forefront of people’s minds, a constant reminder that you are there and contending for their ears.

These basics should provide a solid foundation on which you can build a marketing strategy. If you develop a solid plan of attack, execute with diligence and consistency, you should be able to carve out a nice market among fans of hip hop.

Stay tuned for more installments in the How To Rap series!

 

How To Rap – Recording, Part 3 (Processing)

We’ve covered all of the basics and a few more in depth points of recording. Now we will discuss something that is largely preference, but can have a huge impact on the quality of your finished recording: vocal processing techniques.

As mentioned in Recording, Part 2 , three of the most popular choices in software are Pro Tools, Cubase, and Reaper. These are by no means the only options, but are definitely a good example of what a DAW should be capable of. Any full featured DAW will include a range of vocal processing plugins.

Since I have no way of knowing which piece of software you will be using, my instructions and advice here will be fairly general. I will cover some of the most commonly used effects and processing techniques that you can employ to improve the sound of your finished recording.

#1 – Compression

At the top of the list is compression. Compression takes your audio signal and evens out the peaks and dips in volume. It gives your recording an overall more tight sound. It’s important to play around with the settings on your compression plugin of choice, because it will effect different voices differently.

For hip hop vocals, I recommend fairly heavy compression. Find a compressor plugin in your software and look at the presets. Look for a vocal preset geared toward “aggressive” vocals, as hip hop vocals tend to fall in this category. The key is to avoid over-compression. If your vocal is compressed too much, it’ll sound unnatural and unpleasing.

#2 – EQ

EQ stands for Equalization. This processing step allows you to adjust the prominence of certain frequencies, enabling you to downplay problems in your signal and accentuate the parts that you want to stand out. EQ is very important in the overall quality of your track. As a general rule, in vocals you would want to roll off the ultra-low frequencies. This will eliminate some of the low-frequency rumble you might get from electronics and general room noise. Depending on your voice, you may also dip a few more frequencies to get your vocal sounding more crisp. Remember: Do not make it sound “tinny” or “thin”! Even if it sounds cleaner, listeners will notice how thin the vocal is and it will sound much less quality.

My commonly employed method for EQ is to sweep a dip across the frequencies to find the “problem areas”, when the vocal’s sound drastically improves, I stop and leave the dip there. I generally adjust it up or down as needed. Subtlety is key with EQ, too much boosting or lowering and your vocal will begin to sound strange.

#3 – Reverb

Reverb, or Reverberation, is what many call “echo”. It’s a delayed bouncing of the sound off of the objects or walls around the source. Heavy reverb can be heard in large, empty hallways with reflective surfaces. More mild reverb is present in most small, carpeted rooms. The reason we try so hard to get your initial recording dry by dampening reverb is so that we can add it back and have full control over the sound later.

Without reverb, your vocal will sound dull and lifeless. I tend to use a very large reverb but with the wet/dry mix adjusted almost all the way to dry. This allows me to get some life in the vocal, boost the volume a bit, but not sound like I’m rapping in a large empty church. Again, subtlety is key with any vocal processing effects. Don’t go overboard or the reverb can muddy your overall mix.

Although the advice here has been very general, I hope that you find it useful. Consider it a starting point in beginning to understand the process of mixing your songs. For more in depth information, Amazon has many resources on mixing not only vocals, but whole songs, which as a do-it-yourself rapper will come in handy.

Good luck and stay tuned for the next installment in the How To Rap series!

 

How To Rap – Recording, Part 2 (Equipment)

In the last article we covered one of the most important aspects of recording:  your voice.

This time we will be talking about the equipment you use to capture your performances.

While gear does not make the artist, it will help the listener to receive a more accurate representation of your performance, and so falls closely behind your performance itself in importance when recording.

Keep in mind that in this article we will be focusing on software for recording. Hardware recording platforms are also an option, but due to cost and the ever increasing move toward software solutions, I will not be covering that category here.

(Note: If you’d like to support Teach Me How To Rap, feel free to click through any of the links provided here for the products we are discussing.)

 

#1 – Microphone

Your mic is going to be very important in how your recordings turn out. A quality mic can make the difference between gaining a new listener and losing one.

There are many different types of mics, and they all have their applications. Different mics may react differently to different voices. You usually have to do a little experimentation to find the mic that perfectly captures your vocal range and tone.

But for the sake of starting out, I’m going to suggest a Cardioid Condenser microphone. These tend to capture the hip hop vocal style well. There are a few tricks to using them effectively, like proper aim and distance, but you will be able to feel these variables out once you get your hands on a mic.

On the lower end, the Audio Technica AT2020 is a decent beginning microphone. It will be a world above your average dynamic karaoke mic. While it may have trouble with some frequencies or higher volumes, it is a perfect starting point for a hip hop vocalist. This mic will help you to familiarize yourself with how Cardioid Condensers work, and how they capture your voice.

Still not high end, but my personal favorite (and I believe fully sufficient to produce high quality vocal tracks) is the Shure SM-27-SC . This mic will give you clear reproductions of your performances, can handle higher volumes (for when you really need to yell), and is anything but tinny and thin. You can spend thousands on a mic, but for most amateur rappers, this mic will be more than capable of doing what you need.

Once you’ve decided on a microphone, you’ll definitely need a Pop Filter . This will greatly reduce or eliminate plosives, which are bursts of air caused by certain words.

Mic placement is also very important. There are tons of helpful tutorials around the web on how to get a quality recording in a domestic space. I suggest learning as diligently about acoustics and recording techniques as you have about writing.

 

#2 – Interface

The Interface is the device that puts the signal from your mic in to your computer. The mics I suggested above use XLR connections, so we’ll be looking at interfaces that support that.

I highly recommend the Tascam US-122 . It has two XLR inputs, midi in/outs, line in/out, convenient volume controls, phantom power, and is connected and powered via USB. Make sure that the manufacturer provides the appropriate drivers for your system before purchasing.

Aside from what is listed above, make sure to look around at other interfaces to find one that suits your needs. Ultimately, interface selection is a matter of preference. Just stay away from any models that have reviews referencing hiss or white noise. You don’t want any coloration of your signal from your interface if you can avoid it.

 

#3 – Software

Your DAW, or Digital Audio Workstation, is where you’ll be spending a lot of your time as an aspiring rapper (unless you have the resources to pay an engineer to do the work for you.) It’s important to spend plenty of time mixing and editing your recordings to achieve the polished sound that your listeners expect. Finding a DAW that you are comfortable with is important in making this an enjoyable process.

Pro Tools is what has been considered the industry standard for some time now. It isn’t cheap, but if you plan on working with a commercial studio, having a Pro Tools project file will most likely make your work flow much easier when giving them projects for mixing or mastering. If you plan on doing everything yourself from home, however, there are other more affordable options.

Cubase is another popular option. It is powerful and full featured, and will allow you to do what you need to as a home recording artist. Make sure to check out the demo to see if you like the work flow and interface of the software. Also check out the minimum specifications to ensure your computer can run it smoothly.

Finally, Reaper is a no/low cost option. It has a free trial that is full featured and essentially unlimited, though you are encouraged to purchase a license once the trial period has expired. The licenses are reasonably priced ($60 individual/$225 commercial) and the software is regularly updated and improved. I highly recommend Reaper to those who may be on a budget or aren’t sure about spending hundreds on recording software right out of the gate. Familiarizing yourself with the functionality of a DAW through the free trial of Reaper will make it much easier to transfer to other pieces of software later on if needed.

 

Now that you have the three essential requirements for home recording (we assume you already have a computer!),  you can get started making your own high quality tracks from home. With a little practice and development of your “producer ear”, you can record and release tracks from home that sound like they came out of expensive commercial studios.

How To Rap – Recording, Part 1 (Your Voice)

This week in How To Rap we will cover an often overlooked aspect of rapping: your voice.

Just like a singer, a rapper has to learn to use his or her voice as if it were an instrument. Your voice is the tool you use to convey the lyrics you’ve been working so tirelessly on. If your presentation of those lyrics falls short, they will fail to reach the listeners that might appreciate them.

There are two main parts to any rap vocal: Delivery and Flow.

We’ve already covered the flow of a lyric in previous articles, so this week we’ll focus on Delivery.

Delivery is comprised of many things. The volume of your voice, the emotion in your voice, the tone, the level of confidence, etc… All of these things come together to form the overall delivery. A weak delivery will leave your audience unconvinced and disappointed.

When it comes to delivery, the most common mistakes I see are ones that are easily fixed with practice and persistence.

The most glaring of these is what I call BRS, or “Bedroom Rapper Syndrome.” This occurs when someone is recording in a residential setting, typically a bedroom, and they are afraid to get too “in to it” for fear that their neighbors, roommates, or parents might hear them. Rap is not a musical medium for the meek! You must believe in what you are saying, and convey that belief fully through the vocal confidence of your performance.

How can you overcome BRS? First of all, don’t be ashamed of what you are saying. If you’re writing lyrics that you’re embarrassed for others to hear, then what’s the point? Make sure to practice discretion in your music as you might on a forum or on Facebook. Don’t write anything you don’t want others to know or hear you saying. This can be difficult, as writing lyrics is an intensely personal experience at times. But you must learn to be proud of the expression of your feelings and thoughts, and this alone will enable your recordings to skyrocket toward a more acceptable quality.

If you’re still sounding lackluster or lethargic in your delivery, then do what I did when I first started out: Scream everything! This ties in to the previous point, you can’t scream something you’re embarrassed your parents might hear. So once you’ve overcome the fear of others hearing you, don’t be afraid to get loud. You may sound angry at first, but eventually you’ll learn to raise the level of your voice without sounding like you’re irate.

What I’ve just described is “projection.” It is very important in order to make your voice carry weight in a recording. This is what often sets aside amateur sounding recordings from those of professionals. Once you learn to “project” your voice, you will begin sounding much more confident on your tracks.

Once you are able to project, you’ll be able to more subtly convey emotions in your recordings, and therefore deliver a more convincing experience. I always liken recording vocals to acting. You have to be able to make your audience feel the emotions you’re presenting in an authentic way, or else it just comes off as cold and uninspired.

If you’re getting loud and confident and find your recording quality is suffering, be sure to invest in a decent quality microphone that can handle the volume that you are recording at. Equipment isn’t everything, but when it comes to recording, a decent set up is very important if you want your listeners to take you seriously.

As with anything, practice as often as you can and you will surely see improvement. Work on building your confidence from the inside out. If you believe in what you’re saying, it will show in your recordings.

In coming lessons we’ll cover recording set-ups, recording software, and much more!

 

 

How To Rap: Structure In Depth

This week in How To Rap we will cover hip hop lyric structure in depth.

Hip hop lyrics are fairly formulaic when it comes to basic structuring and format. You can, of course, deviate from what I will teach you here, but it’s always good to learn the rules before you try to break them.

To begin, go ahead and pull up one of your favorite beats to flow to. Get it playing in the background, because we’re going to illustrate a little bit of music theory for you here.

Hip hop and most pop in general are composed in 4/4 timing. This means that there are 4 beats to a measure. So if you listen to the beat you have playing, and tap your finger with each kick, and each snare, then there will be 4 taps per measure. Even if the kick and snare do not fall squarely on the four beats, you can still generally find the tempo of the beat. Go ahead and keep tapping, keeping track of every set of four beats.

Once you get your timing down and are going along with the beat, let’s switch modes. Pull up your favorite rap song and try the same thing, starting at the beginning of the beat. You’ll notice that most of the rapper’s lines fit to one of your sets of four beats. This is a core principle of writing hip hop lyrics.

Again: One line of lyrics fits to four beats (one measure) of instrumental.

This is why many lyricists refer to a line of lyrics as a “bar”, because in music, one bar is four beats.

Now we will begin writing. I will make this fairly simple, since the point of this lesson is to illustrate structure and format. We’re not too concerned about complexity here.

I’m a rapper that flows, spitting these lines/

Everybody knows, I’m rippin these rhymes/

And getting emcee’s quick dipped and deep fried/

Like fast food you wack dudes are getting behind/

Here we have four “bars” of rap lyrics. The reason I separate lines with slashes is to make it more visually clear where the bar ends. This makes it much easier to understand how each line should fit to the instrumental. Remember, one line or “bar” of lyrics fits to four beats of an instrumental.

(Note: Complex structures and cadences can stray from this basic principle, but we will not cover that here. We are simply introducing you to the core ideas and guidelines behind hip hop lyric structure.)

In hip hop instrumentals, typically the verse section is 16 bars. This means that a hip hop verse needs to be 16 lines as a general rule. In turn, this means you will have to have four quatrains (sets of 4 lines) to compose a verse. Knowing this makes it very easy to write a verse with no instrumental, yet have it still basically fit the structure of nearly any instrumental you may choose later on down the road.

This is what a typical hip hop verse will look like:

I’m a rapper that flows, spitting these lines/

Everybody knows, I’m rippin these rhymes/

And getting emcee’s quick dipped and deep fried/

Like fast food you wack dudes are getting behind/

 

When I walk down the street, I’m not fast/

In the summer time, walking is a hot task/

If you see me, do not ask/

What I’m having for lunch, I ate a lot last/

 

Night for dinner, I might be thinner/

If I wasn’t lazy, I’m not the likely winner/

Of any sorta race or physical test/

Sweat on my face and I’m grippin my chest/

 

Cause I’m exhausted and tired/

I’ve done more today than I ever desired/

I call it quits as soon as I perspire/

Now I’m at home chillin like Hobbits in the shire/

Ridiculousness aside, this is what a hip hop verse will usually look like. Four quatrains, equaling 16 total lines. If you always write in this basic structure, you will be more able to use your verses on a variety of beats (though it is always better to write TO a beat than without one.)

Rhyme Structure

Moving on from lyrical structure, we will now talk about the structure of the rhyme itself. We’ve covered basic and advanced rhyming techniques, but we have not yet talked about “rhyme schemes.”

A rhyme scheme is the way your lines rhyme with each other. In English class you probably learned about the basic rhyme schemes, and luckily these are mostly adhered to in hip hop. For example:

A: Cause I’m exhausted and tired/

A: I’ve done more today than I ever desired/

A: I call it quits as soon as I perspire/

A: Now I’m at home chillin like Hobbits in the shire/

The above quatrain follows an AAAA rhyme scheme. This means that, no matter how you rearrange the lines, they will always rhyme with each other. They all have the same end rhyme.

Another typical rhyme scheme in hip hop is used here:

A: Night for dinner, I might be thinner/

A: If I wasn’t lazy, I’m not the likely winner/

B: Of any sorta race or physical test/

B: Sweat on my face and I’m grippin my chest/

This quatrain follows an AABB rhyme scheme. In hip hop it is important to remember: Work in pairs. As long as a PAIR of lines rhymes, you do not have to continue using the same rhyme scheme in the subsequent lines. Remember, though, that sometimes using an AAAA rhyme scheme for several quatrains will accomplish a more complex sound than switching the end rhyme every 2 lines as in an AABB scheme.

An alternative to these rhyme schemes is something used much more rarely in hip hop, which would be the ABAB rhyme scheme.

A: This is an A line, cause it’ll rhyme/

B: Not with the next, just wait for it/

A: But with the third line, it sounds fine/

B: Like a bird chirping in a rain forest/

This rhyme scheme is not used as often, because it works to build tension before it resolves itself. It can sound strange at first, but when the final line of the quatrain drops, the tension is resolved and it sounds complete.

I would not advise using the ABAB rhyme scheme except for in very special circumstances. It is one of those tools that may not see every day use, but it is still useful to have in your arsenal for the sake of variety.

I hope this lesson has helped you to understand the inner workings of lyrical structure a little better. Stay tuned in coming weeks for more lessons in the How To Rap series!

 

Teach Me How To Rap – Back To School!

Hello all,

Teach Me How To Rap has been on hiatus following the first series of lessons. We are now returning to a regular schedule of posts that I hope will help the aspiring hip hop lyricist to achieve his or her goals.

In the upcoming content updates there will be more in the How To Rap series, audio lessons, equipment guides, and much more. If you have an idea for a topic you’d like for us to cover, please leave a comment. We’d love to hear from you.

So stick with us, there is still a lot more to come.

 

How To Rap: Complexity vs. Accessibility

This week in How To Rap we’re going to discuss something a little more philosophical. Moving away from the technicalities, I’ll talk about the balance of Complexity vs. Accessibility.

In hip hop, you have to please an audience. Not all audiences, but at least one that will feel catered to and in turn support you and your endeavors. A lot of rappers target a niche market, which is wise, because smaller audiences tend to be more loyal due to a lack of artists catering to their style.

One of the main determining factors in who will be your audience, is determined by your balance of complexity and accessibility.

Think of your favorite underground rapper. Lyrically talented, ridiculous rhymes, deep metaphors and stories. These rappers appeal to the listener that understands and enjoys the nuances of hip hop lyrics.

Now think of a mainstream rapper. Simple lyrics, catchy melodies, catchy hooks, and basic flow. Most mainstream rappers stick with this formula because it doesn’t exclude anyone in the much larger mainstream market. Anyone can listen to and enjoy a simple rap song, whereas the more complex works of underground artists tend to come off as arcane and convoluted to those who don’t know what to listen for.

So one of your major decisions as an artist has to be which lane you will take. Complexity will please hip hop heads and other rappers, as well as fans who have developed a taste for that style. Accessibility will allow your music to be accessed by millions of people who may not necessarily listen for lyrics and content.

I have always attempted to maintain a balance between the two. I make sure not EVERY line is saturated with multies and word play, and that some areas of the lyrics are just to the point enough that the average listener can comprehend what is being said. That way I can hopefully reach a little bit of each market instead of isolating myself to only one.

One of the most important tips I can give you in achieving accessibility is: Don’t be afraid to pause!

After a good punch line, shorten the following line so it can start a little later and give the punch line time to sink in. Also, using the occasional pause will make you seem much more comfortable on the beat. Most amateurs make the mistake of writing in a non-stop fashion, which really makes them stand out as beginners. If you can master the use of an occasional pause in your lyrics you will come off as more confident in your flow.

But I would advise against simplifying your lyrics completely. Try to keep enough of your lyrical wordplay in to keep people interested, but don’t over saturate your lyric with unnecessarily complex rhyme schemes.

Once you find a comfortable balance between complexity and accessibility, you will find a wider range of listeners to be interested in your lyrics and songs. From there you can begin refining your target audience by choosing certain topics and instrumental styles.

 

How To Rap: Advanced Rhyming

This week we’re going to cover a few advanced rhyming techniques.

Last time we discussed a lot of the techniques used to craft particularly complex rhyme schemes. This time I want to go in depth on two concepts introduced in the last article: Multi-Syllabic Rhymes (Multies), and Internal Rhymes.

A multi is a rhyme that involves two or more syllables. Instead of “Duck” and “Truck”, it would be more like “That Duck” and “Mack Truck”. Notice that multies almost always involve not only more than one syllable, but more than one word. This technique opens you up to a whole world of possibilities.

To construct a multi, first decide what syllables you will be rhyming. For example, we will start with this line:

Climbing up a mountain higher than I ever been/

“Ever Been” is the logical choice for the multi end rhyme. So the next line has to have three syllables at the end that rhyme with “Ever Been”. Some options are:

Severing

Kepth Within

Never Win

Leg or Fin

Effort In

We have a few options now, enough to construct a full quatrain of multies. But let’s start with “Effort In”

Climbing up a mountain higher than I ever been/

Keep going and I’ll make it if I put some effort in/

But wait, there is another technique we can employ here. I call this the “Full Line Rhyme”, where two lines rhyme almost entirely with each other. Instead of rhyming just the last three syllables in a multi, you would rhyme the whole line with the previous line.

Climbing up a mountain higher than I ever been/

Try’na jump I’m shouting while I’m jamming effort in/

This can sometimes be a useful technique. Something important to note is the words that have the most impact on the rhyme scheme of your lyrics are the ones you emphasize. The words that are not emphasized can stray from the rhyme scheme and generally will not intrude on the flow of things.

Next we will discuss the Internal Rhyme.

An internal rhyme occurs within a line rather than at the end of it. An example:

You might get a blue light if you stop at a red/

In the above example, “you might” and “blue light” rhyme separately from the end rhyme. The followup line could play on this factor:

You might get a blue light if you stop at a red/

It’s a true sight so I scoot right by ’til I’m off in a bed/

This is similar to the full line rhyme, but is not as strict in one line’s adherence to the other. Internals can also be used in just one line, and do not need to be incorporated in the following lines for it to sound cohesive.

If you can incorporate internals and multies in to your lyrics, you can add another layer of depth that is unattainable without employing these more advanced techniques.

Stay tuned for more lessons in the How To Rap series in coming weeks.

 

 

 

How To Rap: Structure and Basic Poetic Devices

Hello again!

This week in How To Rap we’re going to cover how to structure your lyrics, as well as some of the basic poetic devices that are heavily used in hip hop.

To do this, we will actually go through the process of writing a lyric. We’ll only write about four lines, but it will be enough to illustrate the points of the lesson.

The first thing I have to do is decide a topic. Since this isn’t going to be recorded, I will choose to make this a purely lyrical example to avoid the confines of a story. Sometimes when you’re writing a song that follows a story, you have to sacrifice some lyrical complexity for the sake of remaining relevant to the tale.

For the first line, I’ll write something like:

I am really good at rapping like this/

Okay, I know it’s not great. But we’re going to improve it using some poetic devices and rhyming techniques. Note how I put a slash at the end of the line. This is not required, but is a good visual aide in identifying the end of the line. I tend to do this just to clearly define where one line ends and the next line begins.

First off, we will talk about metaphors and similes. A metaphor is a statement that something IS something else. It’s a factual statement. An example:

I am a cloud.

The above statement is a metaphor because, obviously you are not in fact a cloud, and yet you have stated that you are. Metaphors are a good way to add some interest to your lyrics. Don’t be afraid to use unique metaphors to spice up your songs.

Next, we’ll talk about similes. A simile is a statement that compares something to something else. An example:

I am like a cloud.

The above statement is a simile because it says you are LIKE something, but are not in fact that thing. Similes tend to pack a little less impact in my experience, but can be fun for punchlines or general word play.

So let’s put a metaphor in to our first line:

I am really good at rapping, I’m a beast/

Already improving! Since I said I am in fact a beast, it is a metaphor. If I had said I am like a beast, it would have been a simile. That’s one sure indicator of a simile: the word “like”.

The next thing I want to cover with you is alliteration. Alliteration is the use of similar sounds in the first syllables of a series of words. In rap, this often equates to using words that begin with the same letter. But sometimes words that begin with the same letter don’t actually have the same sound, and using such words would not accomplish the desired effect of alliteration.

Tiny toddlers told Tammy that talking takes time.

The above sentence is an example of alliteration. Alliteration is something that you do not want to use too heavily for sake of degrading the value of the lyric, but it can be nice to throw in here and there to make your lyrics sound more cohesive. The more the words in your lyric relate to each other the better.

Let’s use some alliteration in our first line:

I’m really raw at rapping, I’m a beast/

Notice we changed “good” to “raw”. It’s common to use slang terms in rap to allow for more flexibility. It’s one of the few genres in which you can get away with basically inventing a term mid song to pull off a particular rhyme scheme. If it sounds good and makes sense, your listeners won’t mind.

Let’s move on to the next line. We’ve already used a metaphor and alliteration, but now I want to show you an example of consonance. Consonance is the repetition of the same consonant sound two or more times in short succession. An example:

Teeter totter tilting tatters.

Notice that the “t” sound in the middle of the words is repeated continuously. This also contains alliteration in the beginning T sound of the words. Consonance is heavily used in obtaining what is called “internal” rhymes, or rhyming words within a line of lyrics.

Let’s use consonance in our next line.

I’m really raw at rapping, I’m a beast/

It’s wicked I’m attacking, wearing cleats/

Note how the lines are actually separated. This helps you recognize each “line” of lyrics individually so you know how many words you need to fit to one “bar” of music.

In our second line you can see the repetition of the “ck” sound in wicked and attacking. This is consonance. But why not throw in a simile as well?

I’m really raw at rapping, I’m a beast/

It’s wicked like I’m attacking, wearing cleats/

Notice that the operative “like” in the simile also perpetuates the consonance we established in wicked and attacking. Sometimes things just fall in to place.

Next I want to discuss assonance. Assonance is the repetition of vowel sounds within words to make them relate to other words. This is what internal rhyming is almost entirely built upon. An example:

Ticking in rhythm is infinite ribbons.

The short “i” sound in “ticking” establishes our anchor for our repetition, and from that point, “in” and the pronunciation of the “y” in “rhythm” further facilitate it. “Is” and “infinite” both contain the same sound and so continue the assonance, even though the sound is at the beginning of the words and could be considered alliteration. And finally “ribbons” contains the same short “i” sound that the rest of the words also contain. If you say this line out loud you will notice how it really makes the words seem to meld together and seem friendly to one another.

So let’s toss this in to our third line, and go ahead and write a fourth line:

I’m really raw at rapping, I’m a beast/

Wicked like I’m attacking, wearing cleats/

Shatter faster than acne, a pair of these/

Will scare at least fifty different merry dweebs/

Another thing I want to point out is that each of these lines contains an internal rhyme, as opposed to just an end rhyme. “Rapping”, “Attacking”, and “Acne” all play well together as slant rhymes. The last line also uses a technique in which you repeat the end rhyme but within the next line as well as on the end. The end rhymes of the last three lines are called “multisyllabic rhymes”, or “multies”. This is because, in “wearing cleats”, “pair of these”, and “merry dweebs”, more than one syllable rhymes within the phrase that makes up the end rhyme. Take note, as we will cover these more in depth in a later lesson.

So we have four lines, incorporating similes, metaphors, alliteration, assonance, and consonance. Hopefully this lesson has helped you to get a better grasp on structure and some of the poetic devices used in rap.

 

How To Rap: Choosing A Topic

Last time we summarized a lot of the main elements involved in writing a rap song.

In this article, we’ll take a step back and talk about the topic of your song.

When it comes to choosing a topic, I usually think in terms of song concepts. A song concept can encompass everything from the story or message the song will convey, to how the song is arranged and produced. A solid concept begets a solid song almost every time.

I usually write songs in two main categories: Personal and Hypothetical.

A Personal song will include details, stories, events, and thoughts from your own experiences and life. It will often be a song that discusses something you hold dear to you, or that you are passionate about. Generally, songs that you have an emotional investment in will be stronger to the audience than those that have a topic you are indifferent about. Remember, songwriting is an art, and art needs feeling.

On the other side of the coin is the Hypothetical song. These songs are written on topics that you may or may not have first hand experience with. I approach them like writing a work of fiction. I may write a song from the first person perspective about a crazy night I had with some friends, or I may write a third person story about a person who has gone through hard times but finally overcomes his or her obstacles. Either way, I am presenting a hypothetical situation through the perspective of a main character or a narrator observing a main character. The Hypothetical song gives you a much greater range of topics to cover as opposed to the Personal song, which is limited by your own experiences.

No topic should be off limits, but if you choose to write on a topic that has been exhaustively covered, be sure to artistically interpret it in a new way to make it fresh to your audience.

Finally, don’t forget about the “no topic” song. We are talking about rap here, and rap doesn’t always have to have some deep meaning or message. Sometimes you want to write something that just showcases your lyrical talent, and that is fine. Just keep it interesting with your flow, delivery, rhymes, and punch lines. Listeners tend to love a good show off track, but make sure you don’t exclusively write this type of song. It’s good to exercise some variety in your topics, and show your audience that you can cover a diverse range of song types.

I’ll leave you in the hopes that this article has demystified the sometimes daunting task of picking a topic to write about. Good luck!